Account Management
Experience spans media, PR, and account supervision throughout a diverse agency career. Most recently, prior to joining Deloitte, responsibilities included managing all non-Deloitte agency accounts, with a client roster that ranged from hospitality and tourism to non-profits like The Nature Conservancy.
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Directed complex project schedules for client campaigns, integrating all agency tasks, client approvals, and post-campaign reporting to ensure on-time and on-budget delivery.
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Managed the end-to-end execution of client B2C sweepstakes promotions, from legal compliance and concepting to prize fulfillment, driving engagement and lead generation.
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Managed agency financial performance regarding client accounts including forecasting income, budget development, billing and reconciliation.
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Managed and placed media for clients across media channels, including digital (SEM, display banner ads, in-stream video), print (magazine, newspaper), radio, TV and OOH (billboard, bus kings, bus shelters and street teams).
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Managed and optimized a $2.5 million budget (not adjusted for inflation), strategically distributing funds across diverse, concurrent campaigns to achieve target marketing objectives for the Montana Office of Tourism.
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Oversaw a contracted advertising agency, providing critical final approval on all Montana Office of Tourism campaign elements and reconciling invoices against budget allocations.