Ask Me About
Work Experience
Brand Messaging
Experience includes facilitating branding and rebranding initiatives for diverse industries: workplace safety, telecommunications, hospitality, nature conservancy, and global geophysical research and education​​
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Paid Media
Building the media department was a core responsibility in my most recent agency position, scaling it from a single role to a full in-house media agency. This transformation allowed for in-house digital media purchasing via DV360 and social platforms, while ensuring complete agency/client transparency through real-time, multi-channel (digital and traditional) campaign dashboards.
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Account Management
Experience spans media, PR, and account supervision throughout a diverse agency career. Most recently, prior to joining Deloitte, responsibilities included managing all non-Deloitte agency accounts, with a client roster that ranged from hospitality and tourism to non-profits like The Nature Conservancy.
Public and Media Relations
Event coordination such as conference planning, press tours, and red carpet events. Additional responsibilities included securing speaking engagements and developing crisis management plans for clients across the hospitality, entertainment, consulting, and public safety sectors.​​
Team Leadership
The foundation of my career rests on collaboration, inclusion, and fostering a strong team environment. A commitment to an open-door policy and building solid working relationships with coworkers, clients, and partners is central to my professional philosophy.​
Employee Engagement
Developed and led programs that improved internal communications and increased employee engagement for both clients and coworkers, resulting in enhanced workplace productivity and harmony.​
Employment History
Deloitte
Senior Manager, Investment & Channel Activation
January 2024 – present
PartnersCreative
Director of Media / Public Relations & Account Supervisor ​
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July 2008 – January 2024 ​​
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Mercury Advertising
Vice President / Director of Account Services
Director of Account Services / Media Planning
Account Executive
December 2006 – June 2008​
September 2003 – November 2006
May 2000 – August 2003
Department of Commerce,
Montana Office of Tourism
Consumer Marketing Manager
Montana Film Office Marketing Assistant
Montana Film Office Marketing Intern
February 1996 – April 2000
May 1993 – January 1996
May 1992 – August 1992
Software Platforms
Media:
Adobe DSP
Basecamp
Canto
Cision
DV360
Flashtalking
Google Analytics
Google Looker
Kantar/Media Radar/Vivvix
Meltwater
Pathmatics/Sensor Tower
Semrush
Social media campaign ad managers
Sprinklr
Account & Project Management:
Basecamp
Canto
Google Suite
Hubspot
Microsoft Office Suite
Miro
Monday
Simpli.fi (formerly Advantage)
Slack
Teamgantt
Trello
Workfront
Website:
Adobe Analytics
Bugherd
Google Analytics
Wix
WordPress
Education
​Bachelor of Science in business | Marketing option
May 1993 (with honors) | Montana State University | Bozeman, Montana
Professional Development
Account Planning and Strategic Planning for Smaller Agencies
Writing Winning Proposals, Giving Winning Pitches
Fred Pryor Seminars: Coaching Skills for Managers & Supervisors
Second Wind On-site Media Consultation / Training
Supervisor Series: The Keys to Successful Supervision
The Media School — MediaWeek Magazine
Jupiter @ Travel Forum: Strategies for Destination-based Commerce
Web Marketing — Thunder Lizard Productions
The MEDIA FORUM — @d:tech
Educational Seminars for Tourism Organizations — Tourism Industry of America
Marketing Outlook Forum — Tourism Industry of America