Public and Media Relations
Event coordination such as conference planning, press tours, and red carpet events. Additional responsibilities included securing speaking engagements and developing crisis management plans for clients across the hospitality, entertainment, consulting, and public safety sectors.
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Led and guided the public relations team, ensuring strategic alignment with client objectives.
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Oversaw the development and distribution of press releases and media alerts, securing media placements and enhancing brand visibility for clients.
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Managed and executed high-profile events, from press conferences to large-scale sponsored events, overseeing all logistics including venue selection, media coordination and attendee experience.
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Integrated cutting-edge technologies across project management, media buying, PR tracking, valuation and CRM e-marketing to optimize outreach and campaign effectiveness.
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Successfully planned and executed the annual Governor’s Conference on Tourism and Recreation (attracting 500 attendees), managing site selection, speaker engagement, program design, and securing vital sponsorships and tradeshow participation, during tenure at Montana Office of Tourism.
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Created and implemented crisis communications plans for clients. This included created crisis scenarios and anticipating different reactions.
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Active member of Deloitte’s crisis communication task force, responsible for pausing media activations and paid public relations “advertorial” as directed.